Hosted by the Akron Chapter of the American Advertising Federation.
Presented by Kaulig Media.
Presented by President and Chief Experience Officer at Bravely, Shane Santiago
In a time where innovation is critical to help brands and agencies deliver, it’s important to remember that the most critical factor when it comes to creative technology is people. Humanity and empathy are the cornerstone for modern makers, and serve as the foundation of methodologies like design thinking and user-centered design. In this presentation, Shane Santiago will explore approaches, examples and best practices for ensuring we see ourselves in our work, especially if we want to keep driving innovation.
About the Speaker
Shane oversees creative, strategy and implementation at Bravely. Through a breadth of experience, from startups to Madison-Avenue agencies, Shane has brought big ideas to world-renowned brands like Johnson & Johnson, Marriott International, Under Armour, Disney, Discovery, the NBA, the Jacksonville Jaguars, Paramount Pictures and Sony Pictures, snagging myriad industry honors along the way. His entrepreneurial drive has been applied across categories including automotive, food & beverage, sports & entertainment, technology, apparel, education, travel & hospitality, financial, and nonprofits. He’s been published in top industry publications, such as Advertising Age, ADWEEK, Communication Arts and Mashable. Shane earned his BS in advertising at the University of Florida, where he served as Chair of the University’s Advertising Advisory Council. Share also is the Chair of the American Advertising Federation’s National Innovation Committee (NIC).